The Smart, Huge Money Is Now On USC and the B1G

Big Ten reaches seven-year TV deal worth almost $8 billion (and potentially up to nearly $10 billion) after adding USC, UCLA

Sam Farmer (LA Times)ย  —ย  The Big Ten has finalized a monumental media-rights agreement inspired by the NFLโ€™s coast-to-coast takeover on Sundays โ€” and paves a path to ending those late-night USC and UCLA games that only part of the country watches.

As of next fall, the conference will feature morning games on Fox, afternoon games on CBSย and prime-time games on NBC.

โ€œI think this media deal will give more attention to the West Coast schools,โ€ Big Ten Commissioner Kevin Warren told The Times. โ€œWeโ€™ll be starting at 9 in the morning Pacific time, and because of the quality of the games, with fans across four time zones, itโ€™s going to give validity and credibility to all our games, from the morning, throughout the day and into the night.โ€

The Big Ten, which officially adds USC and UCLA in 2024, is expected to announce the long-awaited media deal Thursday. The seven-year pact that begins in 2023 is worth more than $1 billion per season. In fact, the total value of the deal is nearly $8 billion, with financial escalators that could push it to nearly $10 billion, according to individuals with knowledge of the negotiations but not authorized to speak about it on the record.

The massive deal could give UCLA some high-caliber ammunition in its bid to secure Big Ten membership and ward off the University of California regents who have openly raised the possibility of blocking the schoolโ€™s planned move from the Pac-12.

Warren, a former Minnesota Vikings executive, said some of the strategies and truisms he learned in the NFL are reflected in this agreement.

โ€œOne thing that I really admire about the NFL is they have done a really good job of creating brand credibility and fan avidity,โ€ Warren said. โ€œThe way you do that is you have to make it as simple as it can possibly be for fans to find the content that theyโ€™re looking for. With this new structure, I want fans on Thursday to start thinking about what theyโ€™re going to be doing on Saturday, to know that theyโ€™ll be able to start their day with Fox and roll right into an afternoon with CBS and an evening with NBC.

โ€œThen I want our fans to hear on Sunday about all the great college football that they watched on Saturday. The cross-marketing opportunities are going to be powerful.โ€

The agreement gives the Big Ten unprecedented coast-to-coast exposure, significantly enhanced by theย addition of the two Los Angeles universities.

โ€œFrom a television standpoint it totally cements the Big Ten as having a national footprint,โ€ said Sean McManus, chairman of CBS Sports. โ€œ[Having USC and UCLA] makes the selection process easier, because you now have two teams with a great national following and a West Coast presence, and it delivers to us the second-largest television market in the country. So from a value standpoint, the conference is more valuable with USC and UCLA in it.โ€

What the deal doesnโ€™t feature is ESPN, a Big Ten media partner since the early 1980s. However, Fox will remain the conferenceโ€™s main media partner. The agreement is backloaded, with the disbursements gently sloping upward in the first two years and increasing significantly in Years 3 through 7.

Warren said there is flexibility built into the deal in the event the Big Ten expands further.

โ€œTheย elements of potential expansion have been addressed from the first meeting that I had over a year ago,โ€ he said.

The current media rights agreement expires at the end of the 2022-23 academic year.

Under the new agreement, the Big Ten championship games will rotate among Fox, CBS and NBC.

The conference will have a presence on broadcast television from morning to night on Saturdays, with Fox games beginning at 9 a.m. PDT, CBS at 12:30 p.m. PDT and NBC at 5 p.m. PDT. Also, games will air on FS1 and the Big Ten Network, and will be streamed on Peacock.

Fox has renewed its agreement to broadcast football and menโ€™s basketball games each season.

CBS will air the Big Ten menโ€™s basketball tournament semifinals and final, as it has for the past 25 years. For the first time, CBS will air the womenโ€™s basketball championship as well. The network will air seven of the conferenceโ€™s football games next season and as many as 15 each year for the remainder of the deal. Every CBS Big Ten football and basketball game will also be streamed on Paramount+.

The NBC inventory includes 16 games in 2023, and 14 to 15 per season from 2024-29.

BTN will remain the home for Big Ten fans and will continue to televise a slate of football, basketball and Olympic sport competitions throughout the year.

Peacock will stream eight football games per year throughout the life of the deal, 47 menโ€™s basketball games, and of the Olympic sports, up to 40 live events per year.

โ€œMy focus is always to meet our customers where they are, because we have fans around the world,โ€ Warren said. โ€œWe have young fans, we have fans who have been watching Big Ten sports for over 50 years. I focus on making sure that our fans from ages 5 to 105 can consume content in a way thatโ€™s most comfortable for them.โ€

latimes.com

________

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Chris
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Chris
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August 20, 2022 6:36 pm

Iโ€™m not sure why there is so much hate for Foreman. Heโ€™s just getting started. I get he came in with huge hype, but heโ€™s still got a long way to go before we know anything about him. I will bet on crazy talent every time.

TrojanRJJ
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August 21, 2022 7:44 am
Reply to  Chris

Chris, I am with you on this one. Give the young man a chance. He has been injured a lot and SC need him healthy, playing to potential, and in the game. He also had really bad coaching last year in a bad program. He was in full pads for the first time since Fall camp started (it was the last practice). He will now need to develop himself. He clearly matured early (remember, due to Covid, he missed his senior year of high school). He clearly has talent; whether that talent will develop and show itself on the field… Read more ยป

Steveg
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August 21, 2022 8:00 am
Reply to  Chris

Chris, I for one have been questioning what is going on with the kid. It seems like to me his head is not in the game. I am rooting for him, God knows USC needs him desparately. I hope he gets it together, responds to the new coaching, and becomes a player equal to his hype. I do feel that with NIL these kids have to deal with us fans being critical seeing as now they are being paid as professionals. We can and do have expectations of players.

Golden Trojan
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Golden Trojan
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August 20, 2022 6:36 pm

Just watched the ESPN College Football Power Rankings. Here are the highlights, lots of love for USC, but Scioto will like the love for OSU.

#12 USC – Team rank for this season
#5 USC v Utah -games to watch
#4 USC – Best Bands
#3 Caleb Williams – QBs and maybe Heisman
#2 Fight On! – Fight Songs
#2 Caleb Williams – Transfers
#1 Jordan Addison – Transfer and Offensive player
#1 Lincoln Riley – New Head Coach

Steveg
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August 20, 2022 8:18 am

Good article and food for thought.
https://trojanswire.usatoday.com/2022/08/20/will-pac-12-refs-punish-usc-and-ucla-on-the-gridiron-this-fall/?env=2c0fbadba8f6b9bc0a3b5f2029c763126785c260cd0c198b870399de52f96a26

It will be interesting to watch the conference games to see if officiating is even more anti-USC than usual.

RialtoTrojan
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August 20, 2022 8:35 am
Reply to  Steveg

I am totally a conspiracy theory fan, so I know I will see the refs being part of the outcome in every game for the next two seasons. I saw the knee drop touchdown as way to prevent USC from getting a threepete. I will never understand a targeting call being called and upheld against a kicker, but a blatant targeting call being waved off for the other team. Football is a done deal sport. No matter how many mistakes the refs make there’s no recourse for the team that was cheated. (Ask Notre Dame if they remember the “BushPush”)

RialtoTrojan
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August 20, 2022 2:24 pm
Reply to  Allen Wallace

No I really didnโ€™t see the problem. As many times as I have seen it, I see incidental contact at best.

UtahTrojan
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UtahTrojan
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August 20, 2022 9:05 pm
Reply to  Steveg

โ€œBut weโ€™re going to make every effort to call the game as we always have.โ€

This just means they are going to continue making the same crappy calls they always have.

volunteerTrojan
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August 20, 2022 6:45 am
Reply to  Allen Wallace

OR, and what I’ll miss is beating them.

Steveg
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Steveg
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August 20, 2022 7:33 am
Reply to  Allen Wallace

Stanford, just because they are Stanford.

RialtoTrojan
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August 20, 2022 8:25 am
Reply to  Steveg

Agreed, Steveg, Stanford has always been a wildcard in my mind. I never expected them to beat us last year. In fact I expect a good contest, but a USC win. “What’s your deal?” Was one of those games where things go sideways and it’s really unexpected. Stanford home games are an interesting mix of creative officials and clock management.

TrojanRJJ
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August 20, 2022 12:46 pm
Reply to  Allen Wallace

None. The only team I would miss playing is ND and that game will continue into the future. I never really had any animus towards a team. I am looking forward to playing tOSU, Michigan, Penn State, Iowa, NE and WI on a regular basis. If I were forced to pick a team it would be Stanford, but knowing that Stanford football is done I really am not going to miss it. I could see SC scheduling Stanford as a regular non-conference opponent because of the longstanding tradition. It would also allow the Trojans to enter the Bay Area market… Read more ยป

UtahTrojan
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UtahTrojan
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August 20, 2022 9:07 pm
Reply to  Allen Wallace

Utah. For obvious reasons.

alfa1
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alfa1
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August 21, 2022 7:28 am
Reply to  Allen Wallace

Considering who we are going to be playing in the B1Gโ€ฆnone of them!

RialtoTrojan
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August 19, 2022 3:13 pm

I was looking at pictures of football practice this afternoon and noticed that each playerโ€™s name was proceeded by the name of a college and the word transfer. When do these players get to be called Trojans by the media.? Sure we have a lot of transfers, but most of them were in spring ball and have been on campus for some time. Can please refer to them by position and name? Quarterback Caleb Williams sounds better than โ€œOklahoma transfer Caleb Williams.โ€

UtahTrojan
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August 19, 2022 2:32 pm
Reply to  Allen Wallace

I have read a few articles that say Manning does not deserve the stars he has it will be interested to see what he does in college

UtahTrojan
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UtahTrojan
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August 19, 2022 3:07 pm
Reply to  Allen Wallace

I say yes but weโ€™ll see you in time

Steveg
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Steveg
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August 20, 2022 7:38 am
Reply to  Allen Wallace

I think even you Allen and many of us are dubious of the rating system used for high school players. It seems so many 5 star players bomb and so many 3 star players excel that for a coach to pick up a player based on star ratings is a pure crap shoot. Riley is not so much into the star system, I think he evaluates on his own and looks for potential.

HOF19
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August 19, 2022 10:25 am

An Article From Yahoo sports >>>>>College football Top 25: Who can emerge from teams ranked 11-25? ( They basically make a case that BEST 2 teams not ranked in Top 10 are USC and Oklahoma)
Nick Bromberg and Sam Cooper
Wed, August 17, 2022 at 10:02 AMยท   (An excerpt from the Article) >>>>>            
  “Here’s a look at the teams we have ranked outside the top 10 and why we think they’re among the best in the country entering the 2022 campaign.” Article link >>>>> College football Top 25: Who can emerge from teams ranked 11-25? (yahoo.com)

John Weld
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John Weld
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August 19, 2022 9:05 am

From USC Athletic Department Blog Look no further than USC’s first scrimmage of camp on Tuesday to see how high the team’s defensive staff have set the expectations for themselves and their players. “I thank God it wasn’t a game. Long story short,” said defensive coordinator Alex Grinch on Thursday with a dry laugh.  “It felt like a first scrimmage in terms of a tackling standpoint,” Grinch said. “What you can’t do as a coach, you can’t get surprised the first time you go live all sudden and you have some misses that way.” “It’s tough because to get good… Read more ยป

TrojanRJJ
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August 19, 2022 3:33 pm
Reply to  John Weld

John, Thanks for this update. It is the first honest appraisal of our D I have read this fall. The D is very much a work in process. I had noticed a lot of injuries to the rush end, outside LB. We are really thin at that position. I think we are playing walk-ons. And, we now know our team does not tackle well. At least at this point of the season. I think the D will be better than last year, but it is not going to be dominant by any standard. Just about what most expected.

Trojan5
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August 19, 2022 5:30 pm
Reply to  Allen Wallace

Happy Friday Allen. I agree with you about the Defense. Much less turmoil than last year. Better coaching and culture should show in the results. I have thought about Foreman more than I should. But he is an interesting case. He earned a lot of publicity and attention as a big time 5* and could have gone wherever he wanted. He chose USC and the program absolutely imploded. Chaos reigned supreme. He under performed relative the expectations put on him. As a consequence his talent. & worth as a player are being questioned. Probably rightly so. He gets no benefit… Read more ยป

SC Gator
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August 19, 2022 6:01 pm
Reply to  Allen Wallace

Foreman may be the guy Donald Sutherland was referring to in The Dirty Dozen: โ€œVery pretty, colonel. Very pretty. But can they fight?โ€

SC Gator
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August 19, 2022 6:19 pm
Reply to  Allen Wallace

Saw it first run with my girlfriend at one of the palaces on Hollywood Blvd. Walked back to my car โ€” weโ€™ll, my momโ€™s car โ€” to discover I had locked the keys inside. I had to find a pay phone and call my dad. My girl and I got a late start that night.

Steveg
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August 20, 2022 8:05 am
Reply to  Allen Wallace

In these times it seems players are getting monetized beyond what they ever dreamed. How much this is affecting them is yet to be seen, but I see fans (like myself) more readily coming down on them if they are not performing up to their hype. Is it justified? I do believe it is. If you are getting top dollar to play college ball, just like in anything, we expect to see what all that money is paying for. Perhaps Foreman will fulfil expectations, perhaps he won’t, but we now expect (and rightly so) to see excellence on the field.… Read more ยป

Golden Trojan
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Golden Trojan
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August 19, 2022 7:00 pm
Reply to  SC Gator

Jim Brown dropping grenades down the shoot only to get nailed by a Nazi sniper! I hope Foreman faces this epiphany and rises to the occasion.

alfa1
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alfa1
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August 20, 2022 8:13 am
Reply to  Allen Wallace

Just a matter of time, Foreman will enter transfer portal.
canโ€™t tell if itโ€™s Academics, Bennie Wylies strength and conditioning regimen, off/on campus team infraction, lack of performance on the field, viewed through Rileyโ€™s eyes.
Something is just not computing.

Jamaica
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Jamaica
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August 20, 2022 9:39 am
Reply to  alfa1

Alfa, Korey was either a victim of HS football over-ratings or, he simply doesn’t want it enough. He certainly wouldn’t be the first in this scenario.

alfa1
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alfa1
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August 21, 2022 7:33 am
Reply to  Jamaica

Or, he is sulking about not getting a BIG NIL PAYDAY !!!

UtahTrojan
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August 18, 2022 11:15 pm

Soโ€ฆOnce the Trojans and the ruins leave the PAC, does the PAC have to stop calling themselves the conference of Champions?

rleeholder1
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August 19, 2022 4:43 am
Reply to  Allen Wallace

On some of the broadcasts Bill Walton has done, I’ve counted nearly two dozen times he says “Conference of Champions”. He’s one of the most annoying announcers/analysts in college basketball, often going off on tangents that make little to no sense. I think he did too many drugs while at UCLA. Only Dick Vitale is more annoying than Walton. Whereas I support Vitale in his efforts to fight cancer, including his own plight, he is like a clanging cymbal on TV broadcasts and commercials. When either Walton or Vitale are on, I mute the audio.

ATL D.D.S.
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ATL D.D.S.
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August 19, 2022 6:54 am
Reply to  rleeholder1

He did smoke weed at UCLA. I worked for a guy in college that went to ucla. He swore that he smoked up with Walton on the roof of a dorm in westwood when they were freshmen.

ATL D.D.S.
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ATL D.D.S.
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August 20, 2022 11:10 am
Reply to  Allen Wallace

yeah, but he did smoke weed while playing for St. John of Westwoodenโ€ฆ.๏ปฟ๐Ÿ˜๏ปฟ

Scioto
Scioto
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August 20, 2022 5:42 pm
Reply to  Allen Wallace

Iโ€™m sorry, but USC fans have no place to joke about or criticize a UCLA and NBA great like Bill Walton. I mean, really, you guys have nothing, nada, zilch to compare.

I love Bill. Patterned much of my game and prep after him nInlove his tangents.

SC fans should stay in their lane and focus on football.

Golden Trojan
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Golden Trojan
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August 20, 2022 6:25 pm
Reply to  Scioto

Oh Dude! Just try to watch a Bill Walton broadcast of a Pac12 game. It is pure torture. The ramblings about everything Except the Game! A great HOF basketball player but as a broadcaster I have to hit the mute!

Scioto
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August 21, 2022 9:40 am
Reply to  Golden Trojan

I could see how he could get annoying over the course of a season. Iโ€™m usually catching a PAC 12 game here and there when my son turns it on. Weโ€™re usually laughing at Billโ€™s tangents as opposed to watching the game.

rleeholder1
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August 21, 2022 6:17 am
Reply to  Scioto

I have nothing but respect for Bill Walton as a player but he’s annoying as an announcer. Bill has said that if a game came down to the last seconds and a team needed a bucket from anywhere on the court, he would give the ball to USC great Paul Westphal, may he R.I.P.. In an NBA finals game vs Boston and his team down by 1 point with just a few seconds left, Paul called timeout but the Phoenix Suns didn’t have any more. That resulted in a technical foul shot for Boston which was made, putting the Celtics… Read more ยป

Scioto
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August 21, 2022 9:42 am
Reply to  rleeholder1

Much respect for Paul Westphal. One of the greats and gone way too soon.

rleeholder1
rleeholder1
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August 22, 2022 5:34 am
Reply to  Allen Wallace

Allen, I’ve always been bewildered as to why USC never had Paul Westphal as it’s basketball head coach. I think he was coaching at Pepperdine about the same time SC had Henry Bibby who played for UCLA back in the day. It has always been a real head scratcher for me.

rleeholder1
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August 22, 2022 5:30 am
Reply to  Scioto

Thank you for the kind words Scioto. One of my best friends from High School that I still keep in touch with has an older sister, Cindy, who was Paul’s wife. Shortly after Westphal moved on to the NBA from USC, another guard came along that was a very good player, Gus Williams. I was an undergraduate student at SC when Gus played.

TMC4USC
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August 21, 2022 12:56 pm
Reply to  Scioto

SC fans should stay in their lane…”

Dude, you’re here driving on our freeway. We own all of the lanes.

That being said, Bill Walton’s announcing style is something that either you love or you hate.

Me? I hate it. Too many clichรฉs and references to non-basketball topics. His rambling is more of a distraction than educational.  

ATL D.D.S.
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ATL D.D.S.
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August 22, 2022 12:59 pm
Reply to  Scioto

Oh, lighten up, Frances.๏ปฟ๐Ÿ˜‚๏ปฟ

UtahTrojan
Noble Genius
UtahTrojan
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August 19, 2022 2:49 pm
Reply to  Allen Wallace

Exactly where I was coming from to the championships belong to the school or the conference or both? I to delete that they belong to the school and if thatโ€™s the case youโ€™ve got 200+ championships that now vacate the PAC and move over to the big tit

rleeholder1
rleeholder1
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August 22, 2022 5:41 am
Reply to  Allen Wallace

I’ve always liked JT. He finished Mater Dei High early and started for USC as a true Freshman. SC ran the shotgun offense and I don’t think I ever saw JT under center. The Center for USC snapped the ball half way to JT most of the time so he had to chase it and run for his life looking for a receiver. Hopefully he can stay healthy at WVU and showcase his talent.

SC Gator
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SC Gator
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August 22, 2022 3:46 pm
Reply to  rleeholder1

I was never all that impressed with Daniels. True, he played on a crappy team with third-world level coaching. But he presented himself as an entitled punk, no doubt encouraged by Heltonโ€™s promise to start him no matter what. And, to put it nicely, he didnโ€™t have the skill set to play on a bad team; he was built for playing against defenses that had no hope of getting within ten feet of the QB. Sorry to see him injured; not sorry to see him move on.

Jamaica
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Jamaica
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August 22, 2022 4:50 pm
Reply to  Allen Wallace

Allen, I think you are being too kind towards Helton being as stupid as he was. In fact, he was lazy, was inept at recruiting, stood at countless podiums covering up his minimal knowledge and fed on players like JT & Slovis until they got hurt and found new victims to make his millions. I think he was just smart enough to hold Kiffin’s & Sarkisian’s clipboards at football practice which is pretty much all he did. I too feel if JT had a HC and position coaches that knew what they were doing (yes, no good assistant coach would… Read more ยป

rleeholder1
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August 23, 2022 5:32 am
Reply to  Allen Wallace

I’m wondering too what LR thought when he took over. I’m going to travel over Labor Day weekend from Northwest Arizona and take my son to see the Rice game. Really looking forward to seeing what LR and his staff put on the field as well as seeing a lot of new faces, primarily built through the transfer portal. I sure hope in the future that a focus is placed on recruiting local talent. Kayvon Thibodeaux and Bryce Young are just two examples of ones that got away. I can’t remember when this “Star” rating system came in to play… Read more ยป

RialtoTrojan
Noble Genius
RialtoTrojan
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August 18, 2022 6:44 pm

An article in the Sun this morning said the Ucla deal was done. The Regents are looking to remove the University presidentโ€™s power to make future choices such as this. Itโ€™s pure pandering to the disgruntled governor, who didnโ€™t attend the meeting he instigated. The more interesting talk is removing football from the NCAA. Iโ€™m keeping an eye on that to see what develops.

Jamaica
Noble Genius
Jamaica
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August 20, 2022 9:52 am
Reply to  RialtoTrojan

I knew he would wind up California’s governor after being a total socialistic clown as San Francisco’s mayor. Perfect choice for those who don’t believe in earning what they get.

Golden Trojan
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Golden Trojan
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August 18, 2022 2:45 pm

What a difference when smart competent people are in charge. Big Ten Commissioner Kevin Warren is on it big time. He doesn’t settle for a simple low ball deal. There are incentives, escalators that grow the pay out as the conference grows. The Pac12 looks like the clown conference now. Oh and when Nikias, Haden/Swann were in charge, USC was a clown school, but not anymore. Professionals are now in charge at 3551 Trousdale Pkwy!

Steveg
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August 18, 2022 3:19 pm
Reply to  Allen Wallace

I have never forgotten that remark about USC and have disliked anything espn ever since. espn has truly become the clown network.

Golden Trojan
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August 18, 2022 4:49 pm
Reply to  Steveg

Sometimes the truth hurts but can be helpful for correction.

Steveg
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August 18, 2022 3:23 pm
Reply to  Golden Trojan

If only minds like Warren could run the Pac12 schools, Scott would have been fired years ago and the Pac12 network may have gotten out to more networks. Not that it would have saved the Pac but it would have helped.

Jamaica
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August 18, 2022 8:08 pm
Reply to  Steveg

I donโ€™t care who the commissioner of the PAC-12 would be, you will never get 70% of the schools to support their football programs enough to warrant a top TV package. Stanford, CAL, WSU, OSU, ASU,Arizona, Colorado, who cares about their football programs?

TrojanRJJ
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August 19, 2022 12:33 pm
Reply to  Jamaica

And as Stanford and Cal will not play the NIL/transfer game, both teams will be unwatchable in about three years. SC stands a great chance to garner a large share of whatever collegiate football interest will remain in 2024 in the Bay Area.

TrojanRJJ
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August 19, 2022 1:48 pm
Reply to  Allen Wallace

Just do not see that happening. What I do see happening is UCLA having to pay Cal “reparations”. Still think it comes in at about $50 Million. Too much money at stake and that money funds female sports. UCLA was losing about $30 million a year and was going to have to cut sports. So, it make zero sense to go back to that. But, I can see the Regents “redistributing” money from UCLA to Cal and agreeing to continue to play Cal yearly in football and schedule the UCs for B-Ball.

volunteerTrojan
Major Genius
August 19, 2022 3:15 pm
Reply to  TrojanRJJ

Cali socialism at work for you.

Steveg
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Steveg
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August 19, 2022 2:14 pm
Reply to  Allen Wallace

ucla and they way they work will probably pull out of the B1G only to see Oregon, Washington, Cal and Stanford go to the B1G. Now that would be hilarious.

volunteerTrojan
Major Genius
August 19, 2022 3:28 pm
Reply to  Allen Wallace

The one thing PK needs, but his money can’t buy, is the LA media market. OR has…wait for it…Portland! I’m pretty sure they’re more worried about the homeless, crime and a deteriorating social structure than a football team out in the “country”.

I wonder how many B1G teams are sponsored by and wear Nike gear. Oh, the irony.

volunteerTrojan
Major Genius
August 19, 2022 3:44 pm
Reply to  Allen Wallace

I’ve heard the same from my parents.

SC Gator
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August 21, 2022 10:57 am

I think you have Portland backwards. If the people there cared anything about crime and the deterioration of the city, it wouldnโ€™t be the mess you see every time the city is in the news.

Steveg
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August 20, 2022 8:34 am
Reply to  Allen Wallace

The sentimental me will miss the Pac12 games and traditions. The other me is very proud of USC to finally take a stand against the lazy, do nothing college presidents that let Larry Scott run the conference into the ground. They still have no idea what to do, such poor leadership in the Pac.

Scioto
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August 18, 2022 4:56 pm
Reply to  Golden Trojan

Iโ€™m bad at math. I guess thatโ€™s why I became a lawyer. But I work for an accounting firm. How did that happen? Could someone not from ESECPN help me out? Is 7 years for $8 billion more per team than 10 years $3 billion?

Golden Trojan
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August 18, 2022 5:53 pm
Reply to  Scioto

Those accountants are having a good effect on you. Yes 8/7 is > 3/10!๏ปฟ๐Ÿ˜‰๏ปฟ

Scioto
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August 19, 2022 6:38 am
Reply to  Scioto

As I said, bad at math. The SEC ABC/ESPN deal is actually $700M per year for 10 years (through 2034). The SEC already had an ABC/ESPN deal that paid them $00M through 2034, and then sold the former CBS $300M yearly deal to ABC/ESPN that starts in 2024 also through 2034. But still $7B for 10 years not better than $8B for seven years.

Ironically, CBS is paying the B1G something like $385M annually when it declined to renew its $300M annual deal with the SEC.

The B1G, “it’s just worth more.” ๏ปฟ๐Ÿ˜ƒ๏ปฟ

volunteerTrojan
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August 19, 2022 7:24 am
Reply to  Scioto

That last line, clever dig.

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August 19, 2022 6:32 am
Reply to  Golden Trojan

Warren botched the B1G response to the 2020 season, but I think he has now redeemed himself with the expansion and now this new media rights deal. His NFL experience in the league office and front office of the Vikings really shows as he had the foresight to open the deal up to multiple networks. That is the NFL strategy and maximizes dollars for the content, as opposed to the SEC approach of being exclusive to ABC/ESPN.

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August 18, 2022 11:50 am

This is huge and a huge deal. Ohio State’s AD gave a presser today and said it’s $8 billion over the 7 years and some more details are being worked out. That’s roughly $1.142 billion per year. So, starting in 2024 when USC and UCLA join, divide that by 17 (the conference gets its cut too) and that’s $67.2 million per team. But what about that $100 million we were told? On top of the $67M, you also have to add (1) CFP dollars (and the dollars from the lesser bowl games), March Madness dollars, and BTN revenue for the… Read more ยป

Chris
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August 18, 2022 12:39 pm
Reply to  Scioto

This is great info, thanks! I am excited for some huge games coming up each and every year. Iโ€™ve never been to the shoe, but I am sure I will be going in the next few years. I have been to happy valley, it was super fun. Not fun to get in and out of, but the game day experience was incredible.

Chris
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August 18, 2022 3:37 pm
Reply to  Allen Wallace

Thatโ€™s a place on my bucket list for sure. Iโ€™ve been to Texas, Penn St, Nebraska, South Carolina and every pac 12 stadium. A few other smaller schools as well. There is nothing like a college football Saturday, itโ€™s the best.

Most underrated is Missoula for a Montana Grizzlies game. They whole town shuts down and goes nuts. That place takes a back seat to nobody. It was awesome. On par with the others mentioned above. Way better experience than half the pac 12 schools.

Steveg
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August 19, 2022 2:16 pm
Reply to  Chris

That’s the way Fresno is, the whole city gets fired up over a Fresno St game.

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August 18, 2022 12:50 pm
Reply to  Scioto

I read B1G release where it mentioned an adjustment up would apply when the LA schools 2024 entered. The LA market 2024 value would be applied. So yes it would be in the 100mil share value

SC Gator
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August 18, 2022 6:43 pm
Reply to  Scioto

Great info. Thanks.

if the Bucks would ever play AT Akron, theyโ€™d probably put that one on NBC in prime time.

TrojanRJJ
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August 18, 2022 11:33 am

As a follow up to my post below, I do not see Oregon staying in the Pac. The B1G and the SEC (and probably ND) are going to own the Saturday viewers. The Pac time slot will be “After Dark” which starts at 10:30 on the East Coast. That time slot is a Mountain and West Coast audience. It cannot be worth that much. Look for the remaining Pac to play a LOT of Wednesday (the MAC time slot), Thursday and Friday games starting in 2024. I cannot imagine that Oregon wants that, so look for Oregon and UW to… Read more ยป

TrojanRJJ
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August 18, 2022 10:51 am

This confirms that SC had to move. Otherwise it would have been moved to second tier status. The SEC will put up competing games via ESPN, ABC and probably CBS. This will leave the ACC, the B12 and particularly the Pac10 in a very tough spot. The Pac will have some exposure until SC and UCLA leave (and make no mistake UCLA is leaving, but it will have to pay “reparations” to do so). Looks like starting in 2024, the Pac’s best exposure will be “Pac after Dark” starting at 10:30 pm EST and when they play an SEC or… Read more ยป

ATL D.D.S.
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August 20, 2022 7:08 am
Reply to  TrojanRJJ

How appropriate that the marxist-dominated UC board of regents will force the bruins to lose so much of their badly-needed financial windfall via the B1G merger.

According to Ronaldus Magnus, the scariest phrase in the English language (paraphrasing): โ€œwe are from the Government and weโ€™re here to help.โ€

Steveg
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August 18, 2022 9:06 am

I have to assume that these stations will broadcast more than one game on Saturdays. Fox has always done games all day and CBS also has done games all day. If this is a format that they show only one game it sucks. Right now the tv schedule is up to almost 40 games on a big weekend, I hope it stays that way and if they send games to the streaming channels that makes it harder, not easier for people to watch.

usc50
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August 18, 2022 9:38 am
Reply to  Steveg

This is a huge change in direction for college sports. Conferences will have to compete nationally in order to be relevant. The SEC started this super conference thing and the Big10 in order to compete brought USC and UCLA from the West.
Money and exposure played a big factor in the moves.
Will miss the Pac12 traditions, but being able to compete with the big conferences have to make the right moves. The Larry Scott fiasco led to this.
If the Pac12 was a little more competitive in media exposure this would not have happened.

Steveg
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August 18, 2022 9:44 am
Reply to  usc50

So true, had the Pac gotten rid of Larry Scott sooner things could have been different. What he did to the conference is unforgivable. I feel the blame has to be laid at the feet of the college presidents being so lazy to overlook Scott’s dealings and let it go on for so long. He fleeced the conference for millions into his pocket with very little in return. Now they have to figure out what to do to fix it, if possible, and big decisions by this group of “leaders” does not come quickly or effectively.

TrojanRJJ
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August 18, 2022 11:10 am
Reply to  usc50

usc50, I agree that Scott was a disaster. But, to keep SC, the Commissioner would have had to have the vision to see what was coming (and I think what happened was not hard to figure out if you were expert on how media works) and then started making moves to solve this years ago. The Pac did exactly the opposite under Scott; they acted as if the Pac was as valuable a product as the SEC or B1G (which it was when Scott took over) and never changed that view; they preached equality (which meant the goal was for… Read more ยป

Jamaica
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August 19, 2022 10:33 am
Reply to  TrojanRJJ

I wouldn’t be surprised Folt purposely gambled in asking for a bigger cut of TV revenue hoping the other presidents would refuse (they had to due to most of them don’t support their football programs anyway at a expectation level of division 1 in facilities and coaching budgets) so she could use that as a reason to pull USC out. Thank goodness it happened as such or USC football would be staring at an impossible disadvantage being on the outside of mega conference money not to mention the national exposure that would be lost. I look at this as a… Read more ยป

TrojanRJJ
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August 19, 2022 12:28 pm
Reply to  Jamaica

Jamaica, Nice to hear from you. Think you nailed it. SC’s “brain trust” (led I think by Sosna – who is now running the Detroit Lions) clearly grasped that (1) SC supplied value to the Pac that it would never recapture (it was the greatly underpaid star), (2) SC could capture its value by leaving the Pac for the B1G, and (3) in the changing world of collegiate football, the competitive advantage of the B1G and SEC would monopolize the media coverage, squeezing the Pac to minor league status making it difficult to maintain a national presence and obtain elite… Read more ยป

Jamaica
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August 19, 2022 3:06 pm
Reply to  TrojanRJJ

RJJ, I live 90 minutes north of Eugene and 50 minutes west of Corvallis. No one has a clue up here what the future holds for both schools. One is angry and demanding not be left behind with the “have nots’ and you can gather who that is. There is hope Oregon’s brand is enough to attract the Big Ten to cut them in. But the market as you know is very little outside of Portland. All the Ducks can do is win big whoever they play in getting top rankings and whatever contacts Uncle Phil has. But I think… Read more ยป

ATL D.D.S.
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August 20, 2022 7:01 am
Reply to  TrojanRJJ

Donโ€™t include folt in this brilliant strategy, unless you want to call her staying out of the way brilliance.

UtahTrojan
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August 19, 2022 3:03 pm
Reply to  Jamaica

Resident interesting they denied USC getting a larger share but as soon as USC left Washington Oregon tried to demand a larger Share

Jamaica
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August 19, 2022 3:29 pm
Reply to  UtahTrojan

Yep Utah, their move was calculated by a hopeful panic reaction by the remaining schools knowing if they lost both Oregon & UDUB, the PAC is finished as a conference, which is still a strong possibility in the next few years. Uncertainty will be causing migraines no matter what TV deal George Kliavkoff can pull off. It just won’t be enough….