Lincoln Riley Focuses on Recruiting the South

USC football eyes Georgia recruits while local powerhouses wait…

Coach Lincoln Riley has emphasized finding the ‘right guys’ in the area, but top programs aren’t feeling the love

USC head coach Lincoln Riley stands on the sidelines during the Trojans’ victory over Utah State on Sept. 7, 2024, at the Los Angeles Memorial Coliseum. (Photo by Keith Birmingham, Orange County Register/SCNG)
Lincoln Riley contemplates his next move during the Trojans’ victory over UTAH ST on Sept. 7, 2024, at the L.A. Memorial Coliseum. (Photo by Keith Birmingham, OCR/SCNG)

Luca Evans (OC Register)  —  LOS ANGELES — Three years ago, amid the mad recruiting scramble that had erupted with Lincoln Riley’s sudden arrival to USC, the newly minted head coach was observing a high school 7-on-7 event when a rather large human on the sidelines caught his eye.

Oaks Christian’s Hayden Lowe, then just a freshman, wasn’t participating. This was a passing tournament. But he had a natural build for an edge rusher, so Riley approached Lowe’s head coach Charlie Collins, a former NFL assistant.

“He’s the next KT,” Collins told Riley of Lowe, “or better.”

KT, of course, referred to former Oaks Christian standout and current New York Giants star Kayvon Thibodeaux. This was no ordinary endorsement. So Riley took note, and offered Lowe a scholarship that day, despite never having seen him actually line up.

In the years to come, as Lowe rounded into the top 2025 edge rusher in California, Riley didn’t call, Collins said. Nobody from USC called, as the staff underwent massive defensive turnover. The Trojans’ offer hung in a void, until Collins started “barking a little bit at ’em for being a little bit slow,” as he put it.

“I kind of let ’em have it,” Collins reflected in July. “But you know, in a loving way. But I kind of like … don’t put yourself in that position, 11th hour.”

They got Lowe at the 11th hour, earning his commitment just two days after his visit in the summer. Still, Collins felt USC’s staff could have done a better job of turning their attention toward the Westlake Village program, and emphasized as much to Riley.

“I told Lincoln, ‘USC is still USC, but we got to keep it that way,’” Collins said. “Way you do that is to make sure that you win your backyard.”

Riley agreed wholeheartedly, Collins said. And in the past year, USC’s head coach has continued to emphasize that recruiting California kids has been “priority number one,” as he expressed to reporters on Thursday.

But the eye test and hard data suggest that USC is increasingly looking beyond state lines and toward the South to build its future, as longtime national powers in Southern California like Mater Dei and St. John Bosco continue to feel a lack of push from USC to keep their recruits at home.

After years stacking local talent under Clay Helton in the Pac-12, a USC staff with widespread Southern ties has offered more total kids from Texas than California in every complete recruiting class of Riley’s tenure. As the Trojans’ attention in California appears to be decreasing, their momentum in Georgia has escalated drastically, with 15% of their total offers in 2025 targeted there. Georgia cornerbacks Shamar Arnoux and James Johnson, safeties Kendarius Reddick and Steve Miller, and four-star linebacker Jaden Perlotte – plus 2026 five-star linebacker Xavier Griffin – have all committed in just the past four months.

“They’ve found a little oil in the ground,” said Brandon Nabors, a Georgia-based agent who represents more than a dozen Georgia players and several who are being recruited by USC.

“And, I mean, it’s pouring out, man.”

When asked Thursday about USC focusing less on Southern California powerhouses and turning more toward Georgia, Riley asserted the shift wasn’t a “conscious effort.”

“Obviously you see, the ’26 class, we’re off to a great start here on the West Coast,” Riley said. “That’ll always be a big part of it.”

“If there ends up being a few more guys out of state, yeah,” Riley continued, “but that’s definitely going to balance with years where we’re very heavy in the state of California and in the West.”

To his point, USC already has four California commitments in its 2026 class. But the program, too, is moving away from cornering top Southern California schools and is broadening its philosophy toward getting the “right guys” in the area, as Riley has repeated before.

For decades before Riley, dating to the days of Matt Leinart and Matt Barkley and continuing through J.T. Daniels and Amon-Ra St. Brown, a clear pipeline existed from Orange County powerhouse Mater Dei to USC. That pipeline is nothing more than a weak drip now, after former USC alumnus Bruce Rollinson retired in 2022 and Mater Dei has seen plenty of coaching turnover since.

None of Mater Dei’s top 13 committed 2025 and 2026 recruits have chosen USC, and USC has correspondingly offered scholarships to only three of them. Since Raul Lara took over the head job at Mater Dei in April after Frank McManus’ firing, USC coaches have appeared on the Santa Ana campus only once – and haven’t stopped by since the spring, according to several Mater Dei staffers who spoke with the Southern California News Group.

“But, our kids have seen Dan Lanning two weeks ago,” Mater Dei receivers coach James Griffin said, referring to the Oregon head coach. “So. You know what I mean?”

Griffin emphasized there’s no sour grapes between USC and Mater Dei. But Monarchs coaches still expressed confusion as to why USC hasn’t worked to establish a more consistent presence there. Lara pointed to the SEC’s Alabama and Georgia, and Big Ten programs like Oregon, Penn State and Ohio State – all top-10 programs nationally – as schools that had recently visited campus multiple times.

The feeling extends to Bellflower and St. John Bosco High, currently the second-highest-ranked program in the country by MaxPreps (Mater Dei is first), where head coach Jason Negro said he had a “great” relationship with Riley but confirmed he hasn’t seen a USC coach on campus since the spring.

“I would think that, if you have two of the best teams in the country year-in and year-out in your backyard, that you would – set up a tent on their campus trying to get all of our guys,” Negro said. “And they haven’t done that. So I don’t know why that is.”

“I don’t know if it’s – we must be the greatest coaches in America, is what they’re basically telling me,” Negro continued, “because we’re doing it with a bunch of guys that aren’t qualified to play at USC.”

Instead, USC’s camp-outs in Georgia have brought major dividends. In his recruiting conversations with staff, Nabors said, USC had emphasized its desire in targeting the state was to find “strong, fast, aggressive kids” who could play in the Big Ten. And despite not having a massive advantage in NIL collective funds compared to a host of SEC programs – with USC’s House of Victory’s budget somewhere over $12 million for 2024-25 – the wealth of endorsement opportunities available in Los Angeles had often “sold” his clients, Nabors put it.

“I’d rather be in California, in Los Angeles, making a dollar at USC,” Nabors said, “than going to Florida, in Gainesville, and making a dollar in Gainesville.”

For now, if the program’s current 2025 numbers hold, Lowe will arrive to USC’s campus next year as just one of four commits from California – by far the lowest percentage of USC’s total class in at least a decade. Perhaps it’s a slight fluke of a cycle. But USC’s geographical philosophy, in future recruiting, will prove a key point of their continued rebuild under Riley.

“I always say,” Collins said, “win your home games.”

ocregister.com

___________

TrojanDailyBlog members —  We always encourage you to add factual information, insight, divergent opinions, or new topics to the TDB that don’t necessarily pertain to any particular moderator post or member comment.

 

 

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RialtoTrojan
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RialtoTrojan
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October 19, 2024 4:37 pm

SSDG this is getting old

parcelman007
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parcelman007
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October 18, 2024 10:47 pm
Reply to  Allen Wallace

Amazing!!! I didn’t think it would happen

ATL D.D.S.
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ATL D.D.S.
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October 18, 2024 6:03 pm

Well LR’s “Southern Focused Recruiting” whiffed on the DL from Savannah. The also-rans were Miami and SC.

Surprise! Kid is going to UGA

Steveg
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Steveg
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October 18, 2024 6:34 pm
Reply to  ATL D.D.S.

I don’t have a problem with him recruiting the south, if he can get the OL and DL we need I don’t care if they come from Mars. Just get them.

ATL D.D.S.
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ATL D.D.S.
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October 19, 2024 8:01 am
Reply to  Steveg

My point is that he won’t spend enough time recruiting local—except for his precious receivers

Steveg
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Steveg
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October 18, 2024 5:42 pm

Watching these clown ref from the B1G trying as hard as they can to keep Oregon from scoring. One horrible call and one questionable so far in the first.

volunteerTrojan
Major Genius
October 18, 2024 3:25 pm

I fail to see why this is an “either, or” proposition. Lock up the top talent from your backyard because there’s simply no reason not to, AND go after national talent with the USC brand.

Golden Trojan
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Golden Trojan
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October 18, 2024 4:15 pm

USC is getting (so far) 3 of the top 20 in California, Alabama is getting 4, TAM 4, Oregon 3, UCLA 2, Penn St 2, Washington 1, ND 1. USC should be able to beat out UCLA if they want the guy, but the others beating us have more NIL.

Steveg
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Steveg
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October 18, 2024 6:27 pm

When the top kids at MD and Bosco are committed already, do you take time away from kids you genuinely have a shot at to go glad hand at the locals? I have issues with this article but won’t continue. Even Schrader is not on board with it, and if anyone knows local recruiting, its him.
Thing is, Riley knows how to recruit, that is a proven fact. With the money situation, we are not living in the “USC recruits itself” era any more.

volunteerTrojan
Major Genius
October 18, 2024 6:41 pm
Reply to  Steveg

LR and staff should have been the welcoming committee for the new MD coaches (both times), and been at Bosco’s doorstep the day after they landed from Okie. The relationship should have been continuous, then perhaps these kids would’ve not committed elsewhere to begin with. The fact that the local pipelines have dried up suggests negligence to me.

Steveg
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Steveg
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October 19, 2024 6:59 am
Reply to  Allen Wallace

Seems like now in California a lot of schools don’t have enough players to field a freshman team. The number of players has dropped.

UtahTrojan
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UtahTrojan
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October 18, 2024 6:27 pm

That was Pete’s philosophy, lock up Southern California and then cherry pick the rest of the US. I don’t know, but it seemed to work pretty well for him. LR? Not so much.

Golden Trojan
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Golden Trojan
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October 18, 2024 4:17 pm
Reply to  Allen Wallace

One of the many great things about college football, freshmen throw in the mix due to injuries and they rise to the occasion.

volunteerTrojan
Major Genius
October 18, 2024 8:49 pm
Reply to  Allen Wallace

Great example of why you over-recruit. You’ll lose some, and others won’t live up to their stars. Seems this staff is practicing “just in time” recruiting, to borrow a phrase from supply chain theory, which recruiting actually is, and which utterly fails in CFB.

Steveg
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Steveg
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October 19, 2024 7:13 am

Imagine being Kirby Smart with repeated #1 recruiting classes and now standing at # 27 defense in the country. How does he explain that?

Golden Trojan
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Golden Trojan
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October 18, 2024 2:10 pm
Reply to  Allen Wallace

Insulting reporters is a sure way to bring the hate from the media. If the team did not fly out till today or late yesterday expect the worst first half of football by this team yet this season. 3 time zones and Maryland’s Home Coming Game. This will be closer than it should be. USC will not cover the spread. Another 1 score game late in the 4th. Another LR melt down. Why should the pattern change? Now we got injuries piling up as well.

Golden Trojan
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Golden Trojan
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October 18, 2024 2:32 pm
Reply to  Allen Wallace

I predict 24-21 USC.

Golden Trojan
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Golden Trojan
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October 18, 2024 1:42 pm

The average national ranking of the top 10 players for 2025 (247 Sports) in each state;

Texas 16, Georgia 31, California 74, Southern California 81

If California does not have as much talent as other states why spend time here? But if the USC NIL is $12 million and Oregon and Ohio St are $20+ million USC won’t get any of the top players nationally.

Golden Trojan
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Golden Trojan
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October 18, 2024 2:29 pm
Reply to  Allen Wallace

I was just looking for a relative number. I didn’t really want to spend all day going beyond the top 10. Here’s another stat, number of 4-5* players 2025, Calif. 29, Texas 46, Georgia 46. For sure there is talent in California, just may be more elsewhere. So far SC looks to be doing better than Oregon in California but Alabama is getting most of the best. LR is not going to land top players anyway if the NIL is not there. I know it’s not the only thing but all other things equal I would go with the best… Read more »

Golden Trojan
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Golden Trojan
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October 18, 2024 3:02 pm
Reply to  Allen Wallace

Brutal! 😂

TrojanRon
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TrojanRon
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October 18, 2024 1:13 pm

Not having a continued presence at Mater Dei, St. John Bosco and Oaks Christian is a big mistake by USC. Back in my day as a student when SC won three National Championships in the 1970s, the Trojans were quarterbacked by Mike Rae of Lakewood HS and Pat Haden and Paul McDonald of Bishop Amat HS. Several of the great linemen SC had came from the Fresno area as well as So Cal. Anthony Munoz came from Ontario, CA. Riley and his staff heed to pay attention to their backyard!

Steveg
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Steveg
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October 18, 2024 1:12 pm

If I remember right, Riley came in and pursued local players pretty hard but USC got their ass kicked by the schools with the big bucks, and that is what the locals went for. Riley should continue to pursue no question, but I don’t see him taking all the blame. If USC had had an AD with a clue about NIL the funding would have come in sooner and some of those locals would be Trojans today. Thankfully Jen took over and now some real money is on the table.

RialtoTrojan
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RialtoTrojan
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October 18, 2024 12:27 pm

This is interesting. I always thought the local teams were casting shade on the USC program. Now if this article is correct USC isn’t catching the local programs. Friday night should be Riley’s night to be seen.

Jamaica
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Jamaica
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October 18, 2024 12:25 pm

How many Natties & Heisman’s would USC have today if McKay, Robinson & Carroll had LR’s attitude on ignoring USC’s backyard? It seems representing USC football, LR feels he can go recruit at other HS hotbeds instead and attract those athletes flocking to LA in a heartbeat. As far as linemen is concerned, that attitude has become fantasy. So much so it has pushed away the common belief here that after 3-years of responsible recruiting a flagship program should be ready to compete as a top 10 program. Unless a lot of us are mistaken, it isn’t going to happen.… Read more »

Tirebitter
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Tirebitter
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October 18, 2024 12:34 pm
Reply to  Jamaica

There has been a very clear roadmap to SC’s success over the years. It has been grounded in solid relationships with the prominent local high schools. LR has not done that and has weak relationships with local programs. Is that because he gets $10mm a year and is not required to achieve any performance levels? And therefore has retired on the job? He clearly has not demonstrated the characteristics of a HC capable of achieving multiple NCs. An, because of that, he should be terminated before SC becomes the joke of college football. An alternative is for SC to drop… Read more »

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