Has Any USC Football Coach Ever Been More Unpopular Than Clay Helton?

USC AD Mike Bohn has faced adversity, but Clay Helton’s fate continues to be the hottest belabored topic by far, as it is every year…

Ryan Kartje (LA Times)  —  In his nearly two years as USC’s athletic director, Mike Bohn has seen the Coliseum filled with fans just one time. It was late November 2019. He’d been on the job two weeks then, watching intently as USC beat UCLA. A few months later, the tenor of that job would change dramatically.

Bohn’s tenure has since been marked by empty stadiums and cardboard fans, pandemic protocols and PCR tests, county health administrators and constant, crippling uncertainty, all amid a backdrop of landscape-altering changes to the very model of college sports.

Those ripples are ongoing. The pandemic lingers on. Earlier this week, Los Angeles County moved to mandate masks at outdoor mega events, which includes USC football games. The specter of further gameday changes, including vaccination requirements, looms as COVID-19 cases continue to rise, just two weeks before the season.

But amid the unanswerable inquiries and unsolvable quandaries associated with the pandemic and the approaching football season, the question of Clay Helton’s status as USC’s head coach has remained a constant since the last time fans flooded the concourse of the Coliseum.

Nearly everything around Helton has changed in the meantime. His coaching staff was rebuilt. The recruiting operation was retooled. The infrastructure of the football program was modernized, from the beefed-up support staff to the new in-house creative studio.

That progress is unimpeachable, and as Bohn and his chief of staff Brandon Sosna met with reporters Thursday ahead of the season, both were happy to point to it as proof their process is working. But as so much has changed around their embattled head football coach, the pertinent question now is what it will take, in their eyes, for Helton to hold up his end of the bargain?

Neither was about to set any bars or offer any ultimatums. But when asked if it was fair to characterize the upcoming season as make-or-break for Helton, Bohn said he didn’t think that was accurate.

“We recognize the improvement in the program and all the different things we’re doing,” Bohn said. “Our trajectory is strong.”

That path led the Trojans to a 5-1 finish and a Pac-12 title game loss last December. Since, USC has signed a top-10 recruiting class and launched a significant operation on name, image and likeness, offering tangible evidence that many of the investments made by Bohn and his department are paying off.

The fact that those changes were made amid the circumstances of a pandemic make them all the more impressive. But they still aren’t enough to satiate a frustrated fan base hellbent on seeing Helton’s ouster.

“Obviously, we’re committed to winning,” Bohn said when asked about the fairness of fans’ frustration. “And I think that our investments and the things that we’ve done that we said we’d do, we’ve delivered on and we’re going to continue to do that. So we’re gonna do everything we can to ensure that we can attract the type of support that can play a significant role in helping us.”

Ever since his arrival, Bohn has been asked regularly about those expectations. He assures his own haven’t changed.

“We want to be in the Rose Bowl and being a part of that College Football Playoff,” Bohn said.

“Those are our goals, and you think of where we were before the ’19 season, we were ranked 47th, 48th, 49th, somewhere right in there, and we ended up 28th. The following year, through COVID, we were ranked 17 and we ended up 17, and this year we’re ranked 15 to start the season, so we’re making progress.”

It’s unclear where that bar is set ahead of Helton’s seventh season as USC’s coach. He still has three years remaining on his contract, which was extended in 2018.

But the major hindrances Helton outlined to Bohn and Sosna early on in their tenure have, by and large, been addressed.

On Sosna’s desk, he still keeps two Post-it Notes from their first meetings with the coach, filled with issues they set out to handle within the program. Everything from recruiting to support staff to other organizational details.

“I think we’ve checked off almost every single one of those boxes,” Sosna said.

The Post-its are a reminder of how much they’ve been able to change in a short time.

But as another football season approaches and fans prepare to fill the stands, it’s up to Helton to check off the final, most elusive box.

latimes.com

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Golden Trojan
Major Genius
Golden Trojan
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August 21, 2021 3:28 pm

How does PR work? No owner, GM, college president, or AD has ever talked of firing the head coach. They give praise and support right up till they can them. Just like you are not going to hear the Sec of Defense and Joint Chiefs Chair get up and say “we told the President don’t do it this way but he didn’t listen to us”. No, publicly they give total support and cover. So give Bohn a break, what is going on behind the scene is not what is going to be said in public. After the 2020 season 11… Read more »

Jamaica
Noble Genius
Jamaica
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August 21, 2021 11:04 am

You knew if this subject was put on the table I would pounce on it with fervor. What is it with Helton in being so protected & accepted by this administration? Bohn goes to such lengths to praise this phony. with a straight face. It drives me up the wall to read how Bohn responds to even the slightest hint by the press suggesting the CAT doesn’t pull his own weight being an asset to this football program. He gloats at how the program has been rebuilt around Helton but won’t admit this was done to do an inept HC’s… Read more »

LawyerJohn
LawyerJohn
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August 21, 2021 9:53 am

If translated into understandable English (aka plain talk) Bohn would like to say, “Look, you little L.A. mothers, I don’t care what you think, I have permanent staying power with my boss Folt.” He continues, “So our take on this Helton-thing, or whatever you want to call it, is that he will be under contract for 3 more years or until the end of the 2023 season. He is owed some $15 million and SC does not have spare money now or in the immediate future.” “And further, I am telling you that Los Angeles sports fans are a mean… Read more »

PN4SC
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PN4SC
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August 20, 2021 7:23 pm

Hackett and Tollner were awful, but gone after 3-4 years. We are being tortured by Helton’s prolonged presence. He has to be the luckiest( and worst) coach in the country.
But the idea that he is only still around because he is white is laughable, and it’s too bad that once again, race is interjected into the discussion, for no good reason.

Rushmore
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Rushmore
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August 20, 2021 4:47 pm

Paul “Can’t” Hackett comes to mind.

rleeholder1
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August 22, 2021 4:03 am
Reply to  Rushmore

Good one with the “can’t”!!

TrojanRJJ
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TrojanRJJ
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August 20, 2021 2:47 pm

I submit it is the wrong question. The correct one is: has there ever been a more inept and weak HC of SC football? Bohn has to sell tickets. So, we are hearing a sales pitch. The season will speak for itself.

rleeholder1
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August 22, 2021 4:06 am
Reply to  TrojanRJJ

I agree TrojanRJJ, and well said. Bohn has to be like Cal Worthington and sell, sell, sell. I wouldn’t want to be in his position working for a pip squeak boss and having an inept Football HC. Maybe some of the elite talent that SC has brought in will take the heat of the CAT, just like Evan Mobley did for Andy Enfield.

TrojanRJJ
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TrojanRJJ
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August 22, 2021 7:18 am
Reply to  rleeholder1

rlee, Hope all is well in AZ. Bohn is trying his best to sell season tickets. If the Cat bombs early, attendance will tank. He needs attendance right now as SC is negotiating and the Pac 12 is negotiating. I read on one site that SC gets about 2 million views a game for its games, which is top 20 in the country. #1 is tOSU, which gets about 5.5 milllion. Bohn needs to keep that number and get in cash. With the Cat, I doubt SC football will be anything but what it has been for the last three… Read more »

rleeholder1
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August 22, 2021 9:51 am
Reply to  TrojanRJJ

Thanks for the well wishes TrojanRJJ. Hope you are safe and well in these crazy times. Looks like SC game attendees will have to wear masks, at least for the start of the season. Arizona has pretty much done away with them, so it will be interesting to see was ASU does as I’m planning on attending the SC vs ASU game in November.

illinoisusc
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illinoisusc
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August 20, 2021 8:18 am

No offense intended but if Helton were a coach of color….he would have been gone 8 years ago….he was a horrible QB coach too.

Chris
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Chris
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August 20, 2021 7:08 am

not Shocked or upset about Bohn’s comments. It would look real bad if he told the truth about how he feels “Make or break season was a long time ago. I was handed a terrible contract and coach. I was told to wait out some of that contract. I am trying to make chicken salad here for a bit. We all know now that Clay is not capable and will be gone fairly soon. I get you all wanted him gone about 5 years ago. It sucks for USC fans and for me. I signed up for this, you didn’t.… Read more »

Jamaica
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Jamaica
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August 21, 2021 11:28 am
Reply to  Allen Wallace

The real driving forces behind all this jockeying is having the leverage in getting the maximum TV contract money when the present contracts end, having the broadcasting companies bid against eachother. And, negotiating leverage determining how you get into the playoffs. In most of the articles I been reading, there has usually been a remark identifying the PAC-12 as a junior partner not having the clout the other conferences enjoy due to its inability getting into the playoffs on its own accord. If enough PAC-12 schools didn’t have sufficient academic standings (AAU), it might have been left out of this… Read more »

volunteerTrojan
Major Genius
August 20, 2021 6:52 am

And finally, regarding the trajectory and supporting staff, the program is now a donut…fluff surrounding a hole in the middle.

RialtoTrojan
Major Genius
RialtoTrojan
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August 20, 2021 6:50 am

Did Helton give Bohn those rose colored glasses with game ball? Why would Bohn have to tell a USC coach what the problem was with his team? If Helton plays down to our expectations Bohn should be fired an hour before Helton.

volunteerTrojan
Major Genius
August 20, 2021 6:49 am

Helton was interviewed on ESPN yesterday morning. He said the goal was to run the season’s table like last year, but win the conference championship, and this will open the door to the Playoff.

Seems he believes the saying, “You are what your record says you are.” I think the more fitting saying is, “You’re only as good as your last game.”

UtahTrojan
Noble Genius
UtahTrojan
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August 20, 2021 9:29 am

Helton isn’t even that good.

UtahTrojan
Noble Genius
UtahTrojan
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August 20, 2021 9:30 am
Reply to  Allen Wallace

The days of USC’s offensive line mowing down the opposing team are so long ago and can’t even see them in the rear view mirror

UtahTrojan
Noble Genius
UtahTrojan
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August 20, 2021 7:53 pm
Reply to  Allen Wallace

Brings back som e good memories, but also make me sad with our current situation

ATL D.D.S.
Major Genius
ATL D.D.S.
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August 20, 2021 5:49 am

No! And good morning, everybody!