Gifted, Innovative Lincoln Riley Runs With His Air Raid

Inside Lincoln Riley’s Air Raid offense, known for constant evolution and misdirection

Ryan Kartje (LA Times)  —  The ideas that would one day inspire a football revolution had been rattling around in Hal Mumme’s head for a few years before he finally had the chance to use them. It was 1986, and Mumme had just lost his job as Texas El Paso’s offensive coordinator. With nowhere to turn at the college level, Mumme retreated to the ranks of Texas high school football, where he inherited a struggling program with just a handful of wins during the previous decade.

Out of that desperation, the Air Raid’s roots first took hold in the central Texas soil, where three-yards-and-a-cloud-of-dust was long the offensive doctrine of choice. Mumme didn’t have that luxury at Copperas Cove High. The school’s best athletes weren’t even trying out for the football team.

“I needed an edge,” Mumme recalled, “or else this wasn’t going to work.”

So he strung wild ideas together into a fledgling philosophy, drawing primarily on intel he gathered years before on long car trips to Provo, Utah. Brigham Young coach LaVell Edwards and his staff had often welcomed the UTEP coordinator to pick their brains. During those sessions, Mumme grew enamored with Edwards’ offense, which soared to the 1984 national title with a high-flying pass attack that spread three or four receivers across the field.

Such radical innovation was out of the question at UTEP, where head coach Bill Yung preferred the classic I-Formation. But at Copperas Cove, Mumme was in control. He told prospective players he’d employ a similar wide-open approach to BYU, but “on steroids.” They might throw the ball 75% of the time. He borrowed option route concepts from Mouse Davis and June Jones, two pioneers of the run-and-shoot, and game-planning and play-calling principles from Bill Walsh, the San Francisco 49ers coach and godfather of the West Coast offense. 

Three years later, when Mumme hired Mike Leach to be his offensive line coach, the pair of raconteur coaches set out to push the philosophy further as they climbed the rungs of college football, upsetting the stuffy football establishment at every stop from Iowa Wesleyan to Valdosta State to Kentucky.

The result, during years of offensive exploration, was less a rigid playbook than an ever-evolving philosophy, a blank canvas meant to stretch the bounds of a coach’s imagination as much as it stretched the field.

By now, nearly four decades since Mumme’s offense first debuted at Copperas Cove, the Air Raid has been stretched in every discernible direction. Coaches from coast to coast, across all levels of football, have put their spin on the system, adding new layers or stripping them away, implanting their own concepts atop Mumme’s original open-source philosophy.

The group includes coach Lincoln Riley, whose ever-evolving offense has made him the new face of the Air Raid in college football.

That, of course, was entirely the point. Adaptation, Mumme says, was central to the system’s foundation. “It was meant to allow people to put their own personalities, their own tweaks into it,” Mumme said. . In that way, the Air Raid remains as much about the moxie of its coach as anything else, rewarding those who refuse the instinct to skate along with the status quo.

As a student assistant under Leach, Riley learned how to think like a coach.

The Air Raid’s pliable nature was particularly suited to Riley, whose indoctrination first began two decades ago and six hours up the road from Copperas Cove in Lubbock. Since setting off on his own at East Carolina, his version of the Air Raid has taken every offense he’s ever installed to new heights.

Lincoln has made all these tweaks, at every step of his career,” Mumme said. “He really does a great job of taking advantage of a skilled athlete and putting them in position to have an explosive play. That’s what I’ve always enjoyed watching with him. But when I watch, I’m still recognizing Y Cross and Mesh and stuff like that. He’s added to it, so he can best put those elite talent guys in places to succeed.”

During the seven years Riley led Oklahoma’s offense, the Sooners never finished worse than eighth nationally in scoring. At East Carolina, where he spent the five seasons before moving to Oklahoma, the Pirates finished in the top 25 in scoring three times — the best stretch, by far, in school history.

The expectation — in L.A., at least — is that he’ll bring an equally explosive attack to USC, where the latest iteration of his offense will finally debut Saturday.

If his education in the Air Raid is any indication, this version will look a bit different than any that came before it. But to understand where Riley might take the Trojans’ offense, it’s best to start with the philosophies that inspired it.

Designed to stretch the field vertically, opening up space either underneath, over the middle of the field, or deep, four verts isn’t just your favorite Hail Mary play call on Madden. It seeks to isolate receivers in 1-on-1 coverage, and with the likes of Jordan Addison or Mario Williams at USC, it can be lethal against man coverage. Especially if a deep safety is caught snoozing. Like most other concepts in the Air Raid, it has several variations, allowing for receivers to take advantage of space wherever they might find it.

Riley was not exactly an elite talent when he arrived at Texas Tech in 2002. A dislocated shoulder suffered during his senior season at Muleshoe High sapped most of the strength from his arm, forcing him to adjust his throwing motion to more of a looping sidearm release.

He could’ve signed with smaller local schools like West Texas A&M or a faraway Ivy like Dartmouth. But something about the offense Mike Leach was running up the road at Texas Tech spoke to him. While others in Lubbock were complaining about Leach’s pass-heavy approach, Riley was intrigued by its indifference to the game’s established mores. He was determined to learn the offense from the man himself. So he walked on, joining a room of eight other quarterbacks at Texas Tech.

His education would be far more hands-on than anyone planned. In Riley, Leach saw a critical thinker who asked the right questions. Plus he was picking up the offense faster than anyone else.

What Leach didn’t see was a capable college passer.

Riley was likely to be cut ahead of the 2003 season, so Leach asked the 19-year-old to join his coaching staff as a student assistant. During the next three seasons, he was Leach’s “right-hand guy,” doing whatever the coach asked and soaking in whatever he could. During those long hours alone with Leach, many of Riley’s philosophies about football and coaching were formed.

“He thought independently, and he was just very good at picking things up,” Leach said. “He was always anxious to learn. One of his most important qualities was that he never thought he had it all figured out.”

This was essential to Mumme‘s and Leach’s ideology. Both were constantly searching for ways to better their system or exploit some new edge.

“We would jump in my beat-up Ford Taurus and drive just about anywhere in America to chase an idea,” Mumme said.

Leach recalled once driving from Mount Pleasant, Iowa, to Green Bay Packers practice just to pick coach Lindy Infante’s brain about a specific route concept. Another strategic sojourn led them to Chicago Bears practice to see about beating the 46 defense.

You don’t see every offense utilizing an H-back, but with Lincoln Riley, it’s a puzzle-piece position that unlocks a lot of the best wrinkles in his offense.

During one particularly fruitful trip to Florida, Leach and Mumme spent an afternoon with Don Matthews, a longtime CFL coach who was moonlighting as a spring league coach in Orlando. Mumme asked Matthews about his best drill. He told the two young coaches to wait until the end of practice, when they ran their two-minute offense.

“I’d never seen it this efficient and with everyone involved like they did it,” Mumme recalled. “I looked at Mike and said, ‘There’s our edge right there. Except we’re not going to do it in the last two minutes, we’re gonna do it all the time.’”

Soon enough, the Air Raid coaches were experimenting with their own version of that no-huddle, up-tempo approach.

When he hired Riley, Leach could see he was afflicted with a similar sense of curiosity. He didn’t simply accept things that Leach or other staff members taught him. He asked why. Before long, he became a sounding board for the coach to bounce off ideas.

After a couple of years on the job, Riley started offering his ideas in the staff room, which included future head coaches Dana Holgorsen, Sonny Dykes and Ruffin McNeill.

Thinking back on those meetings, Riley laughs. “There were some times early on in my career where I probably was too aggressive with that,” he said.

But Leach encouraged all of his assistants to challenge ideas or offer contrary opinions. He came to trust what his young assistant had to say. Riley joined Leach’s staff full-time in 2006, then was promoted to inside receivers coach the next season.

MISS ST coach Mike Leach watches the Maroon and White spring game. Lincoln Riley learned the inner workings of the Air Raid offense under Leach at TT. (Rogelio V. Solis / AP)

“Ninety-five percent of the evolution of this offense has come from guys in that staff room, constantly talking about it, thinking about it. You go to bed thinking about it. You dream about it.”

— Lincoln Riley

“I was always impressed that Lincoln wasn’t shy about sharing his thoughts, even though there were older, more experienced coaches in there,” Leach said. “If you do the same thing everyone else is doing, that’s all you are — everybody else.”

That lesson would shape the way Riley thinks about football.

While assembling his staff at USC, Riley said he sought independent thinkers who weren’t afraid to push boundaries.

“Ninety-five percent of the evolution of this offense has come from guys in that staff room, constantly talking about it, thinking about it,” Riley said. “You go to bed thinking about it. You dream about it. You wake up thinking about it. It continues to evolve. Defenses change, then offenses change and it’s a constant cat-and-mouse game. It’s fun. It consumes you.”

When Riley was finally handed the reins of an offense, he made his own adjustments to the philosophy he’d spent years learning under Leach. One of those changes would set him apart from previous purveyors of the Air Raid.

“A belief in a run game needed to be a part of it, in my opinion,” Riley said. “Everyone has different spins and different thoughts on that, but I believe that at some point, if you want to win big, you have to be able to run the ball and run the ball at a high level.”

His first chance to call the shots came unexpectedly. Leach was fired in late December 2009 amid allegations of mistreatment by a Texas Tech player, and Riley, the young receivers coach, was suddenly handed the keys to his mentor’s high-flying offense days before the Alamo Bowl.

“I remember him very confidently taking over the duties,” said McNeill, Texas Tech’s defensive coordinator and interim head coach following Leach’s removal. “We found out [about Leach] 30 minutes before the first team meeting at the bowl site. From Day 1, I saw Lincoln galvanize the offensive staff. He was the youngest guy on the staff, and he did it with no hesitation.”

Riley’s offense put up 571 yards in the bowl game, as Texas Tech went on to beat Michigan State 41-31.

“I’ve heard him call a lot of games by now,” McNeill said. “But that night was amazing to me.”

McNeill was offered the head coaching job at East Carolina a few weeks later. His first call was to Riley, who, at 26, became the youngest coordinator in college football.

Riley initially stuck to what felt comfortable on offense.

“The first thing he ever told me was that our goal is to run 100 plays per game,” said Shane Carden, East Carolina’s starting quarterback from 2012-14. “And I was like, man that sounds awesome.”

In 2010, Riley’s debut season as a coordinator, no team in college football threw more passes per game (48.5) than East Carolina. But as Riley settled in, he began experimenting more with the run. Every year brought different wrinkles, Carden said, depending on the personnel.

Later in Carden’s tenure, as they watched film together on off days, Riley would ask his quarterback for input. “Then,” Carden said, “all of a sudden you’d see what I said in the playbook later that season.”

“He’s always trying to advance,” McNeill added. “What can we do to make it better? It’s a gift all the great ones have.”

The top-to-bottom talent at Oklahoma, where Riley was hired as a coordinator in 2015, opened more doors. His first backfield was anchored by two future NFL backs, Samaje Perine and Joe Mixon, so he put both on the field in two-back formations as much as possible. The Sooners ran more than all but two Big 12 teams — and twice as much as Leach’s Washington State offense — that season.

A staple of Riley’s rushing attack at Oklahoma, the counter trey can be run out of numerable formations and personnel groupings. But in every iteration, the two weakside linemen pull, giving the offense an extra blocker to lead the way for the back. Riley has added zone reads and bubble screens and all matter of wrinkles to this original concept, making it all that much harder to diagnose.

“When you have elite backs those first few years there, that was the biggest differentiator to me,” Riley said. “Great running backs, it’s a heck of a lot easier when you have one back there. We had a couple of good ones. Those guys being able to touch the ball consistently, it paid dividends.”

Riley’s counter trey run scheme, which remains a staple of his playbook, particularly mystified Big 12 defenses with its misdirection of pulling linemen and zone reads from the quarterback. His passing attack could breed similar confusion, with a wide array of screens, jet motions and play-action fakes meant to keep opposing defenses on their heels.

The system’s principles remained the same from year to year. The tempo was still fast and the playbook still deliberately simple. But as Oklahoma’s personnel changed, how those concepts were packaged in Riley’s offense changed with it, making it difficult for defenses to adjust.

His quarterbacks, in particular, are a testament to this; in Baker Mayfield, Kyler Murray and Jalen Hurts, he managed to mold three wildly different skill sets into either a Heisman winner (Mayfield, Murray) or finalist (Hurts). Ask anyone who worked closely with Riley, and they’ll point to this as his greatest skill.

“He’s a great coach. [That’s] one of the reasons why I came [to USC,]” said Caleb Williams, the quarterback who left Oklahoma and joined Riley in L.A. “His ability to be able to adapt to his quarterbacks and certain personnel.”

“He’s never going to try to push a square peg into a round hole,” adds Dennis Simmons, USC’s outside receivers coach and another former Leach assistant. “He’s a mastermind of putting guys in position to make it work.”

It’s a lesson he learned long ago from Leach, and at USC, Riley will have no shortage of talent to work with again. Williams is a preseason Heisman contender. The Trojans’ top receiver, Jordan Addison, won the Biletnikoff Award in 2021 as the best wideout in college football. Travis Dye, USC’s presumed top back, led the Pac-12 in all-purpose yards last year.

As that new offense gears up for its long-awaited debut, the word “mastermind” has been used liberally around USC’s practice field.

“Every time he opens his mouth, I’m quiet,” Dye said. “Because he’s always planning up something where I’m like, ‘Wow, I wouldn’t even notice that. Wow, this is a mastermind at work.’”

The particulars of that work at USC are largely still a mystery. Though the Trojans ran a version of the Air Raid the past three seasons under Graham Harrell, “this is a totally different, new offense,” says wideout Gary Bryant Jr. In the spring, Riley wouldn’t even commit to the same name for his scheme.

“I don’t know that Air Raid really fits anymore, to be honest,” Riley said in April.

Call it whatever you will, Mumme can still see the same concepts he and Leach helped devise years ago on long car trips across the country. He picks them out in football games at every level these days, still stunned at how those ideas have come this far from Copperas Cove.

Mumme wonders where Riley might take USC’s offense next, what new wrinkle he might add or edge he might try to exploit.

The godfather of the Air Raid is sure of one thing, at least: “They’re gonna be fun to watch,” Mumme said, “I promise you that.

latimes.com

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San Diego Trojan
August 29, 2022 5:24 pm
Reply to  Allen Wallace

Isn’t Graham Harrell the OC and/or the QB coach at West Virginia? This should be fun. If his offense clicks and consistently moves the ball and scores a bunch do people assume he had no blame at SC, and it all on Clay and the personnel?

Steveg
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August 29, 2022 4:11 pm

West Virginia officially named JT Daniels starting Qb which will match up our two ex Qb’s in a fun game to watch.

TrojanRJJ
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August 29, 2022 1:28 pm

Below is a discussion of NE and SC . Both were national brands with a rich history. In the 1970’s, NE had the best brand in the nation. Both fell into dispair (NE is entirely self-inflicted; SC’s part self-inflicted, part NCAA political hit). SC is back and alive. I do not think NE ever will recover. The two lead articles on ESPN’s website are about SC football. Although y’all know I hate living the past and ragging on The Cat, but I have to give three quotes from one of the articles by Andrew Vorhees comparing LR to The Cat:… Read more »

Steveg
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August 29, 2022 3:49 pm
Reply to  TrojanRJJ

Nice to hear even the players are expressing the difference in the media. Didn’t know if anyone would say much.

Golden Trojan
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August 29, 2022 11:49 am

Ouch! Just checked the weather for Saturday. HOT, HOT, HOT in SoCal! High of 96. Glad I will be in my living room with the A/C.

Steveg
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August 29, 2022 12:12 pm
Reply to  Golden Trojan

I looked at the weather and that Coliseum floor will get pretty hot. I looked at Fresno for Thursday, 102 at kickoff. Like you, I will be in a cool house with lots of food and drink.

TrojanRJJ
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August 29, 2022 10:49 am

Just read an article on ESPN that set SC at 7 wins and #46 this season. The author of the formula acknowledges his model may be off when applied to SC. After all, no team has ever had the infusion of talent via the transfer portal that SC has. He concludes that “9.5 (wins) is still a high bar for a team that plays Utah and Notre Dame and still has loads of defensive questions to answer.” I cannot recall of any team losing 51 players from this roster and having virtually all of the skill players on O being… Read more »

Golden Trojan
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August 29, 2022 11:09 am
Reply to  TrojanRJJ

On Game Day the big question they all had, and I do as well, is can LR get everybody on the same page and playing together as a team. Coaches and players say they are. If so this team will do well able to win every match up. We will know how good ND and the Utes are by Saturday night.

Golden Trojan
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August 29, 2022 11:39 am
Reply to  Allen Wallace

I just have a feeling Utah is over rated but they sure are getting the love from the media/polls. This Saturday is huge, there are 5 games I want to watch, plus Game Day and Big Noon Kickoff. Love it that I can get 4 picture in picture on my Dish Box, as long as it doesn’t crash at the wrong time.

San Diego Trojan
August 29, 2022 1:30 pm
Reply to  Allen Wallace

Utah seems to start off slow and lose early season games they should win, under Kyle, then regroup and finish strong. If they want to be considered a major player, they need to win games like Florida. I’ll be curious to see if the Gators can quickly turnaround under Billy Napier

Steveg
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August 29, 2022 3:59 pm
Reply to  Allen Wallace

So I gots to know, who ya pulling for?

Steveg
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August 29, 2022 12:04 pm
Reply to  Golden Trojan

You and I both Golden, only we watch just a double split screen so it is better to see. We will watch scores and switch channels if another game looks better. To me Utah is a bigger question mark than USC is. Some of the players they lost were huge in their program. Only thing FL has going for it is that they are SEC and get the SEC cupcake scheduling. Two good games Thursday: WV-Pitt and a look at Fresno vs Cal Poly Friday nothing exciting, I will probably take a look at Colorado just to see how bad… Read more »

San Diego Trojan
August 29, 2022 1:33 pm
Reply to  Steveg

It will be fun to see Kedon Slovis and Pitt against JD Daniels and West Virginia. I wish them both well

San Diego Trojan
August 29, 2022 10:10 am

Just read a fantastic article on ESPN titled ; How Pete Carroll made USC college football magic again. Details of the mindset and culture change Pete instilled from the get go. Reading it reminded me of what was and what can be again with Lincoln Riley. Riley strikes me as the kind of guy who’s ego is not so stubborn as to not soak up successful guys winning approach to coaching, and use it to mix in with his own approach. It’s a really exciting time for all of us. I apologize for not knowing how to copy and paste… Read more »

Steveg
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August 29, 2022 9:17 am

It seems Nebraska needs to replace Frost. The players not being upset over the loss Saturday talk about how good they are going to be. Sounds Heltonesque.

TrojanRJJ
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August 29, 2022 10:40 am
Reply to  Allen Wallace

For me, the meeting between Clay Helton and Scott Frost is going to be a lot of fun. Clay Helton is now being used as a cautionary tale. Frost mystifies me. He was great at UCF and then morphed into Clay Helton at Nebraska. NE needs a total rebuild. It will have a ton of B1G media money starting next year. I cannot imagine that Frost survives. I do not know if NE can ever reach championship level ever again. I doubt it due to location. It is not in a media market of any value and has managed to… Read more »

Jamaica
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August 29, 2022 11:09 am
Reply to  TrojanRJJ

NE’s administration was blinded by the fact Frost is one of Osborne’s star players and, as you say, came from a big winner at UCF. However, UCF was already a striving successful program when he took over as HC and didn’t have to rebuild/develop like at Nebraska nor was he involved in rebuilding as the playcaller at Oregon. Nebraska isn’t Florida when it comes to finding & attracting better recruits and that alone makes this HC’ing job not so easy to succeed.

TrojanRJJ
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August 29, 2022 11:56 am
Reply to  Jamaica

Jamaica, Great point about attracting talent. SC went through horrific, illegal and grossly unfair sanctions, two mediocre (at the time) coaches (Kiffin(he was simply not ready for a HC job) and Sarkasian (he was in full blown addiction) and one incompetent coach (Helton). Helton, following the sanctions, Kiffin and Sarkasian, darn near destroyed the SC national brand. But the brand was still there waiting to be revived. LR has done a magnificent job of doing so. The combination of LR’s talent, SC’s national reputation, and location all contributed to this rebirth. NE national brand, on the other hand, is now… Read more »

Steveg
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August 29, 2022 12:09 pm
Reply to  TrojanRJJ

Only way they could rebuild is if the midwest became a recruiting mecca like CA, TX, FL,and LA. He sure can’t pull much from those areas so NE needs to stay closer to home I think.

San Diego Trojan
August 29, 2022 1:21 pm
Reply to  Allen Wallace

Trev Alberts is still the Nebraska AD, and Frost will never be able to say, after 5 years of nothing that looks like a turnaround, that he wasn’t given a fair shot. They have lost a ton of one score games the last two years, and Frost made some staff changes, but it’s now or never in my opinion. It’s true that sometimes fit is everything. Frost was so successful at Oregon as a coordinator and UCF as a head coach, that it sure seemed like hiring him was a home run. Rich Rodrigues at Michigan comes to mind as… Read more »

TrojanRJJ
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August 29, 2022 1:33 pm
Reply to  Allen Wallace

Allen, A debate we need not engage in. LR is here and not there. And, what he has done HERE is remarkable. The ESPN article said that there are 40 new kids on this year’s team. And, they will make up the bulk of the two deep. So in one year, LR says good bye to 51 kids and brings in 40. SC is indeed must watch TV for 2022.

Rock2112
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August 29, 2022 3:25 pm
Reply to  Allen Wallace

I don’t think Nebraska will ever become a dominant football power again. Back when SC was beating up on them with Pete Carroll, before one of the games, someone from within the USC athletic program told a friend of mine not to worry, because the internal perception of the coaching staff was that Nebraska was not back, and they were likely never going to be back. I think those taking that view look at the fact that Nebraska’s big run in the 90s was fueled primarily by steroid use and flouting NCAA practice/training limits. As soon as the hammer and… Read more »

volunteerTrojan
Major Genius
August 29, 2022 3:33 pm
Reply to  Allen Wallace

I’m more in the middle on this one. To me it’s more a matter of degrees. My opinion is that NE with LR would not have the same ceiling as USC with LR. I doubt LR could have had the exact same roster results had he gone to NE. Can NE be better than they are now? Absolutely. Can they climb up to be a perennial factor in the CFB playoff, I am doubtful.

San Diego Trojan
August 29, 2022 6:01 pm
Reply to  Allen Wallace

Completely agree. My ex-in-laws live in Lincoln and I remember visiting in the early 90’s, and how I was able to walk off the street into the stadium in the middle of the week and feel how intensely passionate that town was about their Huskers. It was what you’d expect to see from a Midwest college town and so different from what I’ve only known about LA and the west coast. Like you say, all it takes is the right guy to start it all up again, and that momentum carries over to recruiting. If there can be success in… Read more »

Steveg
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August 29, 2022 3:54 pm
Reply to  Allen Wallace

I don’t think LR would have ever even considered going to NE. What is the difference between Omaha and Norman?

Steveg
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August 29, 2022 8:05 am
Reply to  Allen Wallace

I think I feel the same way Herbie feels. I love to see USC/ucla line up when both teams are wearing their home uniforms. I love to see tOSU walking out of the Rose Bowl with their heads down. I just never want to see Sarkisian and Haden body slam each other again.

San Diego Trojan
August 29, 2022 8:37 am
Reply to  Allen Wallace

I also agree with Herbstreits concern and extreme dislike with the current structure of NIL. He is all for players getting deals as already established and proven, and sharing in TV revenue from ESPN and FOX, but used, as an example, the rumored 3 year 8 million deal Tennessee is going to pay a highly touted, yet unproven QB recruit, and what those ramifications are going to be for schools, donors, and recruits, going forward, without an accountable structure in place. I respect Herbie’s opinions on most matters and appreciate him being a passionate traditionalist.

Golden Trojan
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August 29, 2022 10:22 am

This is the first year of this NIL and I would expect it to be crazy. Some people will over pay for lots of things, houses, cars, boats, stocks. Some collectives will over pay for a high school kid and get burned. The pool of money is not unlimited and putting all your dough on one kid will be foolish. The smart programs will allocate their money to get the best overall talent for the whole team. They will base that on fair market value. BLVD seems to have that strategy. But I am sure we will some wild stories… Read more »

alfa1
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August 29, 2022 10:38 am
Reply to  Golden Trojan

I’m sure if the NIL gets to Bizarre and complaint’s arise from the lesser know Schools…Congress will step in.

Steveg
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August 29, 2022 3:58 pm
Reply to  alfa1

Just what American sports needs is for congress to step in. They are about as effective as the ncaa.

alfa1
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August 30, 2022 5:26 am
Reply to  Steveg

https://uschs.org/capitol-history-blog/paving-a-new-future-for-the-ncaa-in-congress/

NCAA has the ear of Congress, most of which are Alumni of someplace. If two conferences dominate, the sport, which looks to be the future, well…..the Feds May just get involved like they did in the great basketball scandal of the 50’s and 60’s
just sayin’

TrojanRJJ
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August 29, 2022 10:43 am

San Diego, It is a learning experience. To pay big NIL dollars for an 18 year old is insane. If the kid at TN crashes and burns (how about he gets beat out!), all will be warned. If you want to spend money, spend it on a proven commodity in the transfer portal. I think that is now UCLA’s strategy. It is going to take a couple of years for the market to settle down to rationality.

HOF19
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August 28, 2022 4:08 pm

This is just me but If Lincoln Riley wins a National Championship AND Makes USC LA’s #1 most popular sports team (<<<<<< possible ? ….Don’t know) That’s a WOW …..Again this is just me …….Fight On !!!!!

usc50
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August 29, 2022 6:41 am
Reply to  HOF19

This is a good article stating why Lincoln Riley is such a good coach. But he is just one person and it will take time to develop an infrastructure and players to compete with Alabama, Georgia, OS and the like. And to develop NIL whatever it is to the SEC level. They have been using NIL for years and getting away with it. The Pac-12 has to circle the wagons and start protecting its members before it can compete. As Allen wrote, would be satisfied with 9-3 record considering the 4-8 start and the Helton mess to clean up. One… Read more »

HOF19
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August 28, 2022 3:54 pm

Which media Location has more pressure (and amount of local media covering teams) ?………Tuscaloosa, Alabama ………Columbus Ohio (Ohio State)………..Clemson, South Carolina…….OR Los Angeles California ??????

HOF19
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August 28, 2022 3:43 pm

I heard some people say “If Lincoln Riley Succeeds at SC what does that prove considering many people consider him TOP TIER all ready ” ……. I do not know about Los Angeles (or even more Norman Ok ) but here in the NY Metro area (Which the National Media …..not me ….call “The Media Capital of the World ” ) and at least 3 songs I know of have the lyric about NY “If you can make it there you’ll make it anywhere” The pressure here in NY for High Profile sports programs Head Coaches is MASSIVE !!!!! (More… Read more »

Steveg
Major Genius
Steveg
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August 28, 2022 4:35 pm
Reply to  Allen Wallace

That sure sounds a LOT better than what I read a while back about them taking 50%. 5% I can live with, but that is still a lot of money cumulatively.

Golden Trojan
Major Genius
August 28, 2022 6:03 pm
Reply to  Allen Wallace

I was wondering that myself as I read the Scott Schrader article Allen posted. BLVD looks to have its act together and moving quickly to get players and their families compensated. Will SBR be the 2nd choice to fill gaps or eventually become an unnecessary risk? I like the part about financial literacy for players and families, maybe the most important benefit for them. Wish I had it at their age.

Steveg
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Steveg
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August 28, 2022 2:48 pm

Jordan Addison signs a deal with United Airlines. McCutcheon and Foreman sign a deal with Amazon. Stuff like this is going to really have a boost in the recruiting arena for USC.

Chris
Major Genius
Chris
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August 28, 2022 2:44 pm

Allen,
Scott Schaeder posted a link on BLVD abd their NIL collective. It’s super informative. I can’t get it to post here but I know you are the man for that stuff. Fight on!

alfa1
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alfa1
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August 29, 2022 10:42 am
Reply to  Allen Wallace

You’re the Man Allen !

Steveg
Major Genius
Steveg
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August 28, 2022 2:42 pm

The Air Raid? I remember the last two seasons the debate on here about the air raid, nobody has ever won a championship running it. What I have seen of LR I agree it can’t really be called air raid with so much being put into the ground game. I do believe we are simply going to be amazed at the caliber of this teams talent being exposed through Riley’s ability to exploit it. Having a run game of course will open the passing game with defenses having to play honest. As he incorporates the options the Qb has teams… Read more »

Golden Trojan
Major Genius
August 28, 2022 12:10 pm

I got some new jargon to further my knowledge of the game. Y Cross, Mesh, 46 Defense, Counter Trey, stuff you hear on a broadcast but, at least for me, don’t really know what they are talking about. Come on Saturday! Got to go put my SC Trojan flag out now.

Chris
Major Genius
Chris
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August 28, 2022 2:03 pm
Reply to  Golden Trojan

https://m.youtube.com/watch?v=_xamtPwjHiA

this is a great breakdown of the counter that Riley runs. Having a QB as a running threat will make a huge difference. This is the first time we have had that in modern spread offenses. GH never had any of the QB’s do much with read option. Riley and CW will keep ends from crashing down. Our RB’s are going to be so much better.

TrojanRJJ
Noble Genius
TrojanRJJ
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August 28, 2022 11:04 am

What a great article. SC is truly lucky (and blessed) to have LR and LR is truly lucky (and blessed) to have SC. We had to suffer through an incompetent HC (Clay Helton who never should have been hired – no experience as a HC and nothing exceptional about him), an incompetent OC (Tee Martin an exact duplicate of Helton re experience as an OC and having shown no exceptional ability except as a recruiter), an inexperienced OC who was very much learning how to coach (GH should never have been put in the position of in essence being the… Read more »

Jamaica
Noble Genius
Jamaica
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August 28, 2022 5:35 pm
Reply to  TrojanRJJ

Some of was Helton/Harrell trying to put a square peg players in a round hole offense. Players got hurt and the offense was one sided.