Can the Coliseum Really Become the “Mecca” of College Football?

Lincoln Riley hopes spring game will inspire Trojan fans

Next Saturday’s exhibition will give fans their first opportunity to see and get excited about Riley’s Trojans

Adam Grosbard (OC Register —  As he was introduced as USC’s new head football coach in November, Lincoln Riley stood in the empty Los Angeles Memorial Coliseum. It didn’t look all that different from game days in the historic venue that fall, with fans often leaving before the fourth quarter if they even bothered to show up at all.

Even in the early stages of his tenure, Riley knew that the dynamic at the Coliseum had to change.

“This place is going to be full,” Riley promised. “This place is going to be the mecca of college football.”

Ahead of next Saturday’s spring game, Trojans fans’ first opportunity to see a Riley team in person, USC is doing what it can to drive people to the Coliseum.

On Wednesday, USC announced it was making all tickets to the spring game free to the public. There will be food trucks and giveaways, as well as photo opportunities with Traveler, at the Peristyle and on the Coliseum field. Players will sign autographs after the game, and there will be bounce houses available for children.

“Our administration, I would really give them a lot of kudos for all they’ve built around this game to make it really fun and interactive for all of our fans,” Riley said in his Saturday afternoon Zoom call.

There’s a part for Riley to play, too, in generating fan excitement. But that will come more on the field than in the marketing offices.

Riley inherited a team that went 4-8 last season. And in Los Angeles, with so many other options for how to spend a day, fans won’t turn up to watching a losing team.

“They want to support excellence. They want to support success,” Riley said. “We understand that. We don’t shy away from that.”

Riley and his staff have spent the past several months trying to provide the infrastructure for a winner, largely through the transfer portal. Potential Heisman candidate Caleb Williams is the headliner at quarterback, but former Alabama freshman All-American linebacker Shane Lee, speedy receiver Mario Williams and former Oregon workhorse running back Travis Dye fit the bill, too.

So it will be a different Trojans team that takes the field for the spring game than the one that ended 2021 with four consecutive losses.

“I don’t know, if you can’t get excited right now about what’s happened to this point, I don’t know if there’s magic words to get that done,” Riley said. “This Saturday will be a lot of fun, but obviously this fall, it becomes vitally important.”

As for what exactly next Saturday will look like, Riley did not want to guess what attendance will be for the spring game. And he wasn’t ready to announce a spring game format, saying any new strains on the team’s depth chart could cause a change.

But the expectation is that USC will at least play a full half of football in front of its fans, and Riley hopes there will be a large turnout for the players who have been working in spring practices.

“I’ll tell you this. It’s not going to be a game of tag. We’re going to play football,” Riley said. “I know it would mean a lot to our guys to have a great, energetic crowd. That’s what we expect, just like they expect things out of us.”

ocregister.com

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Steveg
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Steveg
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April 20, 2022 10:55 am

Espn, the clown network does it again. Read this article from RoT. https://reignoftroy.com/posts/usc-football-espn-embarrasses-itself-atrocious-reggie-bush-ranking

Golden Trojan
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April 20, 2022 8:23 am

The Georgia Spring Game was this past Saturday. If you missed it, it will be on ESPNU 8pm tonight on the west coast. I plan to record it. May be a good comparison to see where USC is and has to get to.

Steveg
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Steveg
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April 20, 2022 7:14 am
Reply to  Allen Wallace

Moss knows how to grease the skids so to speak. I am sure he is impressed, with what he has to compare LR with. If Riley can turn Moss into a qb that would rival Williams, then he for sure is the QB Whisperer they say he is. With Moss learning things he didn’t know he didn’t know about speaks volumes about what Riley can do for a team. I hope Grinch is on the same level as LR for the defense.

volunteerTrojan
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April 20, 2022 9:23 am
Reply to  Steveg

As much as I’d like to see JT succeed at WV, this kind of insight strongly suggests that his growth will be stunted by continuing to hitch his wagon to GH.

Steveg
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Steveg
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April 20, 2022 10:40 am
Reply to  Allen Wallace

Well, if Grinch’s defense matches the intensity of Riley’s offense, that is good enough for me. “A lethal combination”.

volunteerTrojan
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April 20, 2022 9:18 am
Reply to  Allen Wallace

The beat down continues…good Yahoo article here.

Steveg
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Steveg
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April 19, 2022 8:08 am

Every big college football program wants to consider their stadium the mecca of college football. ND, tOSU, LSU, and so on. It only matters that the stadium is full. Even when little Fresno State is sold out the place is rocking and it only seats about 40k. If LR builds it, they will come, maybe not this year, but the bandwagon is going to get full in a couple of years.

RialtoTrojan
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RialtoTrojan
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April 19, 2022 6:11 am

Before I knew what a spring game was, I went with my parents to a spring game. McKay brought in former Trojans to play against the new squad. I don’t know much more than platooning wasn’t a thing and someone got hurt, but I remember it being real football. The last spring game my family and I went to was just what Riley said it wouldn’t be, a game of tag. It was a Cat-astrophe. I will pause on Saturday to watch for while, but if I see it being another claymation reindeer games led by Rudolph, I’m going to… Read more »

Chris
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Chris
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April 18, 2022 8:39 pm

What time is the game?

Chris
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Chris
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April 18, 2022 10:33 pm
Reply to  Allen Wallace

Thank you.

ATL D.D.S.
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ATL D.D.S.
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April 19, 2022 9:58 am
Reply to  Allen Wallace

Did I hear correctly that ESPN will be there?

ATL D.D.S.
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ATL D.D.S.
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April 19, 2022 10:00 am
Reply to  ATL D.D.S.

Whoops, I should have read on a bit further and I would have had my answer.

Steveg
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Steveg
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April 18, 2022 4:22 pm

If I lived a little closer I would be going for sure. I am looking forward to watching, just to see what the new talent looks like and what the attitude of the players looks like. I am not a fan of espn, the clown network, but I like Herbstreit and think he will be enthusiastic and honest in his coverage.

Golden Trojan
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Golden Trojan
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April 18, 2022 12:42 pm

I wonder how much ESPN coverage of the game will drive what happens on the field?

UtahTrojan
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UtahTrojan
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April 18, 2022 7:17 pm
Reply to  Allen Wallace

I certainly like everything that LR is preaching. It has been a long time since there has been kind of excitement. Wish I was closer so I can go.

Steveg
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Steveg
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April 18, 2022 4:42 pm
Reply to  Golden Trojan

I would hope that the presence of espn would have minimal effect, that the players are hyped enough to put on a show to demonstrate to the fanbase their desire to win and to show us their new culture. If we see the same crap on the sidelines that Helton permitted we will know that there is a LOT more work to do.