Colin Cowherd puts a few more nails into the Helton and Swann coffins —
“Clay Helton not only crushed the roster, but he and Lynn Swann almost killed the program. That’s a billion-dollar brand. Literally, there’s nobody at the games now with two NFL teams.
“So Lincoln Riley now is in a mad dash in the transfer portal to not only get the roster better, because it’s a mess…but also to get the brand back, to churning revenue, 75,000 USC hoodies all over town and golf shirts and hats…
“USC football’s had about three great coaches ever, and about nine whiffs. Just be very careful. Tread very lightly (when dealing with great coaches).”
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